The man stood on his lawn, scarf snug, hat pulled low. He watched children making snow angels, giggling.

Then, a scream.

The attacker tore into the man’s arm. He severed his head, mauled his face.

The assault lasted only seconds, but the memory remains. The day our dog ate Frosty.

Paul Amelchenko is a freelance creative director/copywriter and a lecturer at the University of Miami. He teaches courses in Copywriting for Digital & Traditional Media, Advertising Concept & Copywriting and Portfolio Development. www.paulamelchenko.com