The promotion to name our giraffe is going terrifically well. The enthusiasm and excitement generated amongst the general public is way above our expectation.
In fact, the only promotion I can think of which has been more successful was the very first one we ran to help name our unicorn.
Barry O’Farrell is an actor living in Brisbane, Australia. More of his work can be found in Cyclamens & Swords and A Story In 100 Words.
The farmer’s market was busy.
Fred’s eggs were famous. The bowl of them had a sign: “Aigs 25¢”.
Fred laughed it up with the townsfolk. They bought all his eggs because they liked their taste and Fred’s simple ways.
Fred liked finishing early. He could spend his afternoon reading Dostoyevsky.
Beth enjoys her time writing and eating poached eggs and toast.
He didn’t know it worked: one night he’d simply pointed at the sky, and a star had appeared, bright and new.
It was a great party trick, of course, and it stimulated his inner artist, but he didn’t fully harness the potential of his god-like ability until he went commercial.
It was her last day on the job.
She had been hired to define and monetize new niche markets for fashion accessories. The kneecklace had earned a following among recently married forty-year-old South American twins, especially when combined with pop-star branding, but the wide-brimmed hats had been a real flop.