Tag Archives: marketing

Painting the Night Sky

He didn’t know it worked: one night he’d simply pointed at the sky, and a star had appeared, bright and new.

It was a great party trick, of course, and it stimulated his inner artist, but he didn’t fully harness the potential of his god-like ability until he went commercial.

Retro Niche

It was her last day on the job.

She had been hired to define and monetize new niche markets for fashion accessories. The kneecklace had earned a following among recently married forty-year-old South American twins, especially when combined with pop-star branding, but the wide-brimmed hats had been a real flop.


I apologize.